AHCSA needed a strong, unified brand for its Sexual Health & BBV Program to reduce stigma and better engage Aboriginal and Torres Strait Islander communities.
Brief
We created a complete brand suite—including a logo, brand guidelines, and rollout examples across posters, informational resources, social media content, and stationery. The visual identity was designed to be contemporary and approachable, helping to normalise conversations around sexual health while remaining culturally respectful.
At the heart of the brand is a bespoke artwork by Janelle Burger. Featuring bold, expressive strokes, the piece reflects the strength, inclusivity, and trust central to sexual health and wellbeing. It plays a key role in encouraging open, stigma-free conversations within the community.
Outcome
The refreshed brand gives AHCSA’s Sexual Health & BBV Program a strong, unified presence across all touchpoints. It supports the organisation in delivering vital health messages with clarity, confidence, and cultural sensitivity—empowering communities to engage with sexual health in a positive and informed way.