We collaborated with the Murray-Darling Conservation Alliance to craft a cohesive visual identity, design and develop their website, and produce collateral in support of their Save the Murray-Darling campaign.
Brief
Amid ongoing drought conditions across South Australia, the Murray–Darling Basin faces an increasingly critical ecological crisis. In response, the Murray–Darling Conservation Alliance launched a comprehensive media campaign aimed at raising public awareness and driving action to protect this vital water system.
We supported the campaign by developing a cohesive visual identity for the Alliance and delivering a full suite of digital and print assets. This included the design and build of their website, social media and content creation, printed brochures and flyers, email marketing, and traditional print advertising—ensuring a unified and impactful presence across all platforms.
Outcome
Through our strategic partnership, we developed a cohesive visual identity that reflected the Alliance’s mission and values, designed an accessible and engaging website, and created targeted campaign collateral that amplified their advocacy efforts.
The refreshed brand and digital presence helped increase public engagement, media coverage, and stakeholder support, contributing to broader community awareness. As a result, we successfully helped the Alliance grow their supporter database to over 500 individuals within 6 months and expanded their social media following to a combined audience of over 2,000.